We don’t need to debate on the fact that Twitter today is infact fastest growing market places on the web. Its popular because of the way technology has made life simpler for you without getting too much involved with technology you don’t need to be a computer geek to know Twitter….That’s the beauty of Twitter – simply choose who you want to follow, locate them on twitter and click ‘follow’. The ‘tweets’ from that person connects you to his world by simply clicking one word ‘follow’
However there are some finer nuances of Twitter which one needs to understand to explore the potential of the medium. Often new ‘twitterers’ do not understand that it’s a must to ‘follow’ someone on Twitter before you start seeing the tweets and receive messages from them. Once you have done it, you get it instantly how it works
But hasn’t Twitter been around since 2006, so how come this sudden buzz around the channel? It was this big challenge between actor Ashton Kutcher and CNN in early 2009 which gave Twitter its due credit. Ashton Kutcher (@aplusk) challenged CNN (@cnnbrk) to a race to one million Twitter Followers and on April 17th 2009 Ashton was the undisputed winner.
So once again the question pops up how can you potentially benefit from a large Twitter follower base? But is it all about how many followers you have on Twitter, or the more profound question is – are they listening to you?
Every Twitterer is capable of building his or her own follower base, but more importantly have the people who are interested in what you are saying. They will always follow you on Twitter if you keep them giving them what they want from you.
“Listening” is the core of Twitter marketing. If you are being followed and ‘listened’ too, then you are indeed reaching to that 1 follower who is much more worth then having 10 who not interested in what you have to say. This 1 follower not only listens to you, he even clicks on links provided by you and ensures he retweets the message you have. He is indeed the asset one should be building on Twitter
However at the end of the day, it’s a numbers game and you need those numbers too to scale up. Your first objective is to make sure you attract an audience on Twitter, secondly earn their respect and trust for them to keep listening to you. Follow these two steps religiously; revenue isn’t far behind to follow you.
So once again it gets established that a smart marketer is one who reaches out to the audience, and makes them listen to his/her message, Twitter is just one of the mediums we have here to explore and explode its potential
Tags: Facebook, Twitter, Social Media, ashton kutcher, cnnbrk, marketer, social media marketer
